March 11, 2019
HPBA's #FiresideFacebookLives Campaign Will Engage Consumers
HEARTH, PATIO & BARBECUE ASSOCIATION’S #FIRESIDEFACEBOOKLIVES CAMPAIGN WILL ENGAGE CONSUMERS ON HEARTH INVESTMENTS
Arlington, Va. (March 11, 2019) – New research shows increased consumer interest in hearth and hearth accessory purchases. To help guide would-be buyers though this rewarding investment, the Hearth, Patio & Barbecue Association launches #FiresideFacebookLives, a communications program to educate consumers on the overall hearth landscape and encourage investing in premium hearth products.
“More than one-third of North American homeowners plan to purchase a new hearth appliance in the next two years, including indoor and outdoor hearth products,” says Emily McGee, Director – Communications, HPBA. “With there being a greater interest in hearth products, we want to make it even easier for consumers to understand the industry and the many benefits of hearth.”
#FiresideFacebookLives is an interactive campaign engaging consumers online with helpful tips for investing and/or expanding their hearth investment. To start the conversation, HPBA will host a series of informative Facebook Live events throughout March on the newly launched @hpba_hearth Facebook page:
- Which Hearth is Right for You: Wood, Gas or Electric?
Guest John Crouch, Director of Public Affairs, HPBA, will be live from the floor of HPBExpo, the nation’s largest trade show for the indoor hearth and outdoor patio industry, to discuss the pros and cons of different types of hearth products on March 14 at 1:00 pm ET.
- Hearth Benefits: Why Invest in Hearth?
Mid-month, HPBA will explain the benefits of investing in hearth products and dispel common concerns including cost, safety, and air quality.
To end the month, a hearth retail expert will guide potential buyers through the hearth retail experience to ensure consumers know the safest and smartest way to purchase hearth and hearth accessories.
This series of Facebook Live events will give consumers a high-level overview of the hearth industry as industry experts will be live to discuss general areas of interest including the benefits of hearth, the different types of hearth products, how and where to buy hearth, and answer attendee’s questions in real time.
For more information, follow @hpba_hearth social channels and visit www.hpba.org.
About the Hearth, Patio & Barbecue Association (HPBA)
The Hearth, Patio & Barbecue Association (HPBA), based in Arlington, Va., is the North American industry association for manufacturers, retailers, distributors, representatives, service firms and allied associates for all types of barbecue, patio and hearth appliances, fuels and accessories. The association provides professional member services and industry support in education, statistics, government relations, marketing, advertising and consumer education.
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Media Contact: Amanda Zessin, FLM Harvest, 971-247-4192, amanda@flmharvest.com