Hearth, Patio & Barbecue Association’s Promotion Calls for Retail Holiday Kickoff Season
It’s time to turn up the heat this May with the Hearth, Patio & Barbecue Association’s (HPBA) “Back to Barbecue Day” promotion. A national call to sizzle and shop during this retail season seeks to rally grill manufacturers, retailers, enthusiasts and curious consumers.
Set for Saturday, May 27, Back to Barbecue Day – now in its fourth year – is the official kickoff to grilling season, a national call for consumers and retailers to celebrate and pledge to cook out. The campaign also aims to encourage consumers to visit their favorite retailer to check out the newest grills and accessories to ensure their patio is the hottest on the block.
“While every day is a great day to barbecue, Back to Barbecue Day marks the official start to grilling season for much of the United States,” said Emily McGee, director of communications for HPBA. “We look forward to another exciting peak grilling season, both for retailers and backyard cooks everywhere.”
In the lead up to Back to Barbecue Day on May 27, HPBA will take to media and social media to encourage consumers to visit their nearest specialty retailers for helpful tips regarding the ideal accessories to consider this grilling season. HPBA will also provide tips and inspiration for owners to get their grill ready for the season.
As part of the social media campaign, HPBA members will offer prize packs to individuals who pledge to grill out on Back to Barbecue Day at HPBA’s WhyIGrill.org website. Social media influencers nationwide will also share in the outreach. In addition, HPBA will provide its members official Back to Barbecue Day graphics and content, encouraging them to amplify the promotion to their customers to generate interest and excitement for their store or products.
About the Hearth, Patio & Barbecue Association (HPBA)
The Hearth, Patio & Barbecue Association (HPBA), based in Arlington, Va., is the North American industry association for manufacturers, retailers, distributors, representatives, service firms and allied associates for all types of barbecue, patio and hearth appliances, fuels and accessories. The association provides professional member services and industry support in education, statistics, government relations, marketing, advertising and consumer education.