April 20, 2022
2022’S “BACK TO BARBECUE DAY” A NATIONAL CALL TO SHOP AND SIZZLE
Hearth, Patio & Barbecue Association’s Promotion Calls for Retail Holiday Kickoff Season
Flames back on! This May, the Hearth, Patio & Barbecue Association (HPBA), seeks to rally grill manufacturers, retailers, enthusiasts and curious consumers with the 3rd annual “Back to Barbecue Day.”
Set for Saturday, May 7, Back to Barbecue Day is a third annual national call for people to pledge to cook out in celebration of the official kickoff to grilling season. It also encourages individuals to visit their favorite retailer to check out the latest grills and accessories.
“We that Back to Barbecue Day will evolve to become the next Black Friday, Small Business Saturday or Cyber Monday, just for the backyard lifestyle industry,” said Jack Goldman, president and CEO of HPBA. “We look forward to another exciting peak grilling season, both for retailers and backyard cooks everywhere.”
In the lead up to Back to Barbecue Day on May 7, HPBA will take to media and social media and encourage consumers to visit their nearest specialty retailers and offer helpful tips for questions to ask their retailers as well as ideal accessories to consider. It will also provide tips and inspiration for owners getting their grill ready for the season.
As part of the social media campaign, HPBA members will offer prize packs to individuals who pledge grill out on Back to Barbecue Day at HPBA’s WhyIGrill.org website. Social media influencers nationwide will also share in the outreach. In addition, HPBA will provide its members official Back to Barbecue Day graphics and content, encouraging them to amplify the promotion to their customers to generate interest and excitement for their store or products.
About the Hearth, Patio & Barbecue Association (HPBA)
The Hearth, Patio & Barbecue Association (HPBA), based in Arlington, Va., is the North American industry association for manufacturers, retailers, distributors, representatives, service firms and allied associates for all types of barbecue, patio and hearth appliances, fuels and accessories. The association provides professional member services and industry support in education, statistics, government relations, marketing, advertising and consumer education.
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Media Contact: Eric Davis, 612-202-9407, edavis@curiousplot.agency