The Essential Element

Launching to the public with National Fireplace Month in October, HPBA’s annual campaign focuses on persuading consumers of all types that hearth products are a necessity and not an option. Extending through the end of February, The Essential Element Campaign celebrates how integral fire has been as an element of life ... and to our industry's products. Aside from distributing important safety messages, the campaign will strike an emotional cord with how fireplaces, stoves, and heaters are at the heart of every home's decor and/or ambiance. The campaign offers members the opportunity to participate both directly and indirectly for increased brand exposure, increased sales, and collective industry growth. Visit the consumer engagement landing page for what HPBA is doing so far!

Fireplace Safety Twitter Party

For Fire Prevention Week 2017, HPBA co-hosted a Twitter Party on fireplace and stove safety tips with the National Chimney Sweep Guild on October 10 from 1:00 to 2:00 pm EST. Mom Bloggers Club, a leading  blog for moms, hosted the event on its Twitter Channel, giving the hearth industry access to more than 23,000 additional consumers. 

Holiday Decorating Contest 

Launching the week of November 6, HPBA held a holiday decorating contest to showcase just how central a fireplace can be to holiday gatherings, while giving the industry another opportunity to promote safety tips. Consumers entered their decorated fireplace for a chance to win prizes--and in turn share their enthusiasm with their family, friends, and social networks. Winners were announced just after New Year's. Stay tuned for next year's details and contest rules, which include following recommended safety tips to be eligible for prizes. 

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