Click here for the NEW! 2009 National Barbecue Month Campaign Press Materials

May is National Barbecue Month (NBM) and the official kick-off to the beginning of the summer outdoor cooking season. The Hearth, Patio & Barbecue Association (HPBA) has created a Retailer Tool Kit packed with ideas to help you promote NBM through promotions and media relations. The downloadable tool kit features materials including:

• National Barbecue Month Retailer Tool Kit & Outreach Overview
• National Barbecue Month Retailer Customizable Press Release
• National Barbecue Month Promotional Radio Script/Spot
• National Barbecue Month Postcard
• National Barbecue Month Logo
• 2008 State of the Barbecue Industry Report
• Barbecue Safety Fact Sheet
• Grill Purchase Tip Sheet
• How to Create an Outdoor Kitchen Tip Sheet
  

Information on how you can order your own NBM banner is in the tool kit.  Hang the banner outside your storefront to grab attention for your store and any specials you run during May. The durable 6x4 banner can help you promote NBM each May for years to come.

As part of HPBA’s NBM media campaign, kicking off May 1, we are taking our key messages to the radio airwaves through a Radio Media Tour, a series of back-to-back radio interviews (15-18) with a headline spokesperson. This year, HPBA has partnered with the New York Times’ About.com’s grilling expert, Derrick Riches, as the campaign spokesperson to talk about the love affair for outdoor cooking, tout HPBA’s key messages and get consumers fired-up for the cook-out season. Be on the lookout closer to Memorial Day for a full listing of radio interviews. Click here for the NEW! 2009 National Barbecue Month Campaign Press Materials.

If you have any media-related questions, please contact Deidra Darsa (darsa@hpba.org or 703-522-0086, ext. 129)

We hope you find these materials useful, and that you have a hot National Barbecue Month!