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HPBA Barbecue: Thanksgiving Campaign Materials

Thanksgiving Campaign Materials

Thanksgiving Consumer Tips

2013 State of the Barbecue Industry Report

Sample National Barbecue Month Social Media Content:

Social Network Feel free to insert any of the below sample language into your upcoming social media content. Play around with the content - insert your company's own recipes and images into each post. For posts referencing consumer stats, tag @HPBA Barbecue. We will be sure to tag your company's information throughout the month as well.

Before Thanksgiving Thanksgiving After Thanksgiving
Facebook

POLL: What part of your Thanksgiving meal will you be cooking outside this year? Tell us in the comments!

 

According to @HPBA Barbecue, 53% of consumers are most likely to cook their turkey outside on Thursday.

 

[Insert turkey image if available]

Happy Thanksgiving! Are you cooking any part of your meal outside today? Remember to store your leftover turkey in the fridge at 35 - 40 degrees F so you can enjoy delicious turkey into next week!

 

[Insert Thanksgiving-specific image if available]

Just because it's getting colder, doesn't mean the grilling has to stop! In fact, 62% of consumers cook outdoors all year according to a report from @HPBA Barbecue.

 

What is you go-to recipe for using leftovers from your holiday meal?

Twitter

Update 1: Poll: What part of the #thanksgiving meal will you be cooking outside this year?

 

Update 2: Accd. to @HPBA_Barbecue, 53% of consumers are most likely to cook their #turkey outside this #thanksgiving.

Update 1: #HappyThanksgiving 

Update 2:
Cooking any part of your meal outside? Remember to store leftover #turkey at 35-40 degrees F to ensure fresh turkey after #thanksgiving!
Update 1: Just because it's getting colder, doesn't mean the #grilling has to stop! 62% of consumers cook outdoors all year accd. to @HPBA_Barbecue.

Pull Quotes from Sue Crosby:

  • “As the popularity of year-round outdoor cooking continues to grow, so does our appetite to try new techniques, gadgets and recipes – even for Thanksgiving,” said Sue Crosby, HPBA communications director. “This holiday season, be adventurous and try cooking your turkey and classic side dishes outside for a convenient, flavorful and healthy way to prepare your holiday feast.”
  • “Consumers love to cook outdoors all year long, even during the cooler months and for the holidays,” said Sue Crosby, HPBA communications director. “The ease, affordability, extra space in the kitchen, and delicious result make outdoor holiday cooking popular among family chefs.”
  • “With all the tasty meal options turkey provides, consumers are looking for ways to spice up tradition with grilling, smoking or frying,.” said Sue Crosby, HPBA communications director. “Turkeys can be fried in less than an hour, smoked over low heat for several hours or even cooked on a grill – each option offers a mouthwatering meal packed with juicy flavor and crispy taste.
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