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Communications Committee Purpose

MISSION STATEMENT

The mission of the Hearth, Patio & Barbecue Association’s Communications Committee is to educate consumers and the trade about the benefits of our members’ hearth and barbecue products – basic components of an enjoyable lifestyle - via all appropriate editorial and promotional avenues. Our commitment is to generate increased consumer understanding of the benefits and value that these products bring to their lives in order to expand the market as members build their respective brands and retailers sell them.  

KEY OBJECTIVES

  • Generate wider consumer awareness of hearth products, the lifestyle benefits they provide, and the value they accrue to the home
  • Sustain and grow consumer media exposure of the “barbecue time is any time” editorial theme
  • Demonstrate to trade and retailers the generic HPBA support inherent in our communications programs
  • Improve editorial attendance/coverage of Expo

 

 

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