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You are here: Home Media Monthly Heat May: Design a Staycation Suited to Every Lifestyle HPBA Survey Results

HPBA Survey Results

1.      Given the cost of taking vacations, how likely are you in the next 12 months to do any of the following to spruce up your balcony, shared yard space or backyard and turn it into a place to get away?

(Multiple responses allowed. Total will exceed 100%)

  • 26%        Updating your landscaping
  • 19%        Upgrading or buying new patio, deck or lawn furniture
  • 16%        Upgrading or installing a patio or deck
  • 16%        Adding lanterns or torches for lighting
  • 11%        Installing an outdoor fireplace or fire pit
  • 11%        Adding electric outdoor lighting
  •   6%        Creating an outdoor kitchen with a permanently-installed grill,  refrigerator, and sink
  •   1%        Other
  • 53%        None of the above
  • 3%          Don’t know

2.       If you took a vacation and stayed at home, what we call a so-called “staycation,” which one of the following areas of your house would provide you the ultimate staycation location?

  • 39%        The BACKYARD where you can hang out around a fire with friends and family and spend time outdoors.
  • 27%        The FAMILY ROOM where you can sit on the couch, watch movies or play games and eat popcorn.
  • 11%        The LIBRARY/DEN where you can read a good book and just relax and get away from it all.
  •   8%        The KITCHEN where you can spend your time cooking and prepare recipes you’ve wanted to try.
  •   5%        The GARAGE: where you can tinker on your car or work on a home improvement project.
  •   4%        Other
  •   4%        None of the above
  •   1%        Don’t know

This report presents the findings of a telephone survey conducted among a national probability sample of 1,000 adults comprising 500 men and 500 women 18 years of age and older, living in private households in the continental United States. Interviewing for this CARAVAN® Survey was completed during the period May 14-17, 2009. 

The most advanced probability sampling techniques are employed in the selection of households for telephone interviewing. Opinion Research Corporation utilizes an unrestricted random sampling procedure that controls the amount of serial bias found in systematic sampling to generate its random-digit-dial sample. The sample is fully replicated and stratified by region. Only one interview is conducted per household. All sample numbers selected are subject to up to four attempts to complete an interview.

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