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Hearth Products Defined


Homebuyers say a fireplace is a very important feature and homebuyers would be willing to pay more for a house with a fireplace according to the National Association of Realtors.  Not only does a fireplace make a home more attractive to perspective buyers, it can increase the house’s value according to NAR.

If you’re a builder who believes in value-added construction, fireplaces should be on the top of your list when designing and building residential and commercial projects.  Besides adding value to your bottom line, one or more fireplace appliances added to the home or outdoor living area will differentiate you in a competitive market.  Offering consumers a fireplace option in their home construction design plan is a win-win for you and your customers.

Today, the selection of hearth products is greater than ever. Whether new home buyer or existing homeowner looking to remodel, people are looking for a beautiful fireplace to enhance their living space, an efficient fireplace or freestanding stove to heat their home, or an outdoor fireplace to extend their outdoor living experience. HPBA can help you understand the options that will attract homebuyers and increase home values.

A Hearth Product for any Room: Easier and More Affordable Than You Think

Installing a fireplace once required building an expensive chimney, base and flue system.  With today’s multiple venting options, a fireplace, stove or log set can be installed almost anywhere in the home – even in non-traditional locations such as the kitchen, home office, master bedroom or bathroom.

What Is A Hearth Product?

The category is immense and includes fireplaces, freestanding stoves, fireplace inserts, masonry heaters, gas logs, outdoor hearth products, and hearth accessories, such as mantels, hearth pads, fire screens and glass doors.


Design Ideas

Due to their prominence within a home, purchasing hearth products should be approached with both functionality and décor in mind.  The enormous variety in hearth products means there are many features and benefits to consider before selecting a home hearth appliance.  Consider these product and usage points before purchasing a fireplace.

  • heat versus décor and ambiance
  • extent of usage
  • placement within the home
  • maintenance required
  • design and style preferences
  • the region/home appropriate fuel

The answers to these questions will guide you to the appropriate hearth product for any given situation.  An HPBA retailer can help you make the right decision.

Early Planning Creates More Options

When building a new home or remodeling, it’s best to start researching early in the process about where to add hearth products in the home, fuel availability and the hearth models available to fit the space.  There are hearth products for every room in the house, including bedrooms, bathrooms and outdoor rooms.  Your hearth retailer can assist you in locating the appropriate appliance in any room.

Easy Hearth Updates: Remodeling

Many hearth products can be installed in an existing room with very little effort.  A quick turnaround project such as a fireplace upgrade or addition can add to your bottom line and increase your customer base.  Whether the plan is to update an existing, and outdated, wood burning fireplace or add a new fireplace or freestanding stove, there are many different products available to create a convenient, efficient and beautiful fire any homeowner would want.

Value of an Expert

Expert assistance when choosing a hearth product is invaluable.  A hearth retailer can help with research, decision-making, the final purchase and installation, as well as maintenance and service.  Look for a retailer/installation subcontractor in your area.


Professional installation by a qualified technician is essential to the proper performance and safety of a hearth product and its venting system.  Unlike a malfunctioning refrigerator, a hearth product that doesn’t do its job properly can have serious consequences.

Many specialty retailers offer installation by factory-trained and/or nationally certified staff.  To verify if your supplier and subcontractor installer is certified, contact the National Fireplace Institute® (NFI) at


After installation is complete, it’s wise to request a detailed review of the recommended service required for the hearth product purchased to leave with your customer homeowners, as most hearth products require annual inspections of the appliance and the chimney and venting system, as well as maintenance cleaning.

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