Your Best Backyard
When backyards are at their best, consumers are more likely to be barbecuing and enjoying their outdoor living space year-round! That’s why HPBA’s Your Best Backyard Campaign offers consumers a chance to take part in a fun and informative personality quiz, and contests to motivate them to enhance their outdoor living space this season.
The Best Backyard Personality Quiz helps consumers hone in what outdoor living upgrades will best suit their needs: appliance type owned, current outdoor set up, accessories, grilling frequency, foods cooked, amount of people entertained, and future purchase plans. When consumers love their backyards, they use our members’ products more―increasing the industry’s visibility in the general public.
This campaign also includes two contests where consumers have a chance to win prizes. The Best Backyard Photo Contest kicks off in May during National Barbecue Month and invites consumers to share photos of their best backyard. Photos with the most votes will win a prize. The 7 Grills for 7 Couples contest will feature seven member products for seven lucky newly married couples. Members’ products are promoted throughout June on social media, reaching thousands of online consumers organically, and featured on the website for visitors and participants.
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