Wintercue

HPBA's Wintercue campaign seeks to keep the winter from putting a chill on barbecuing. Launching to the public early January, winterbarbecuing.com features everything consumers need to bring out their winter warrior. From winter grilling tips to recipes best for colder temps, Wintercue makes it easy for consumers to avoid cabin fever and score points with friends and neighbors who will admire their devotion to searing steaks all-year round. HPBA will also be partnering with a few acclaimed pitmasters to broadcast their winterbarbecuing via Facebook live. Leading up to the Super Bowl, HPBA will be holding a photo sweepstakes where football fanatics will have a chance to win some prizes by snapping their best shots huddling around the warmth of a flame. This December, HPBA members receive a toolkit to engage potential customers, which included a video to share that featured a pitmaster sporting some fingerless gloves and cozy clothing while enjoying wintercuing.