The Essential Element

Launching to the public with National Fireplace Month in October, HPBA’s annual campaign focuses on persuading consumers of all types that hearth products are a necessity and not an option. Extending through the end of February, The Essential Element Campaign celebrates how integral fire has been as an element of life ... and to our industry's products. Aside from distributing important safety messages, the campaign will strike an emotional cord with how fireplaces, stoves, and heaters are at the heart of every home's decor and/or ambiance. The campaign offers members the opportunity to participate both directly and indirectly for increased brand exposure, increased sales, and collective industry growth. Visit the consumer portal, Product Info, on October 3 when the campaign launches to consumers and the general public. 

Safety Twitter Party October 10

For Fire Prevention Week 2017, HPBA will be co-hosting a Twitter Party on fireplace and stove safety tips with the National Chimney Sweep Guild on October 10 from 1:00 to 2:00 pm EST. Mom Bloggers Club, a leading  blog for moms, will host the event on its Twitter Channel, giving the hearth industry access to more than 23,000 additional consumers. 

Post-October Outreach

Stay tuned for announcements on more events being planned in November through February. 

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