Barbecue Your Breakfast
Breakfast (or brunch) is often the one meal that families with hectic summer schedules can carve out to enjoy together. HPBA's Barbecue Your Breakfast Campaign strives to substantially grow the 11 percent of grill owners who have reported using their grills or smokers for breakfast.
Launching in June, the campaign promotes barbecuing at least one Saturday or Sunday morning a month, especially in the summer and fall. HPBA Barbecue channels will feature select holiday breakfast recipes for media to share and consumers to explore. Barbecue Your Breakfast will be introduced right before Father’s Day to capitalize on the natural synergy of grilling and making dad feel extra special.
In July and August, consumers can participate in a breakfast recipe contest for a chance to win prizes. HPBA members were instrumental in developing the contest categories: Family Favorites, Healthy Creations, Meat Lovers, and Spectacular Sides. Barbecuing breakfast will still be buzzing right after Labor Day with Backyard Brunch Day—and hopefully extend peak season until the late fall chilly air arrives.
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